We uncover your values to focus them into an inspirational and memorable core brand message.
Good logo design should capture the essence of a brand and leave the customer with an immediate feeling of what the business stands for. If a logo design is overworked, it can end up more like an illustration. Your logo should have a positive impact quickly and effectively.
We invest
We guide
We achieve
Logos are designed,
brands are built.
The logo is often your first impression and one that impacts brand perception, purchase decisions and overall attitude towards a product or service. Logo design isn't the only element to your identity, but it's integral in conveying the right message and provides the foundation of your brand. Your website, promotional materials and packaging communicate your brand to the right people in the most effective way.
We work with clients to successfully communicate, engage with and retain their target audience through their logo and brand identity.
What is a logo?
What is a brand?
Our project process
What is your business? What is the purpose of your logo? Where will it be presented? These are just some of the questions we use to establish the scope of your logo project. They will also provoke ideas you may not have had or thought necessary, and help us understand exactly what you need from the design to produce a project proposal and quote.
The most important step in creating your logo is research. We look at your business and industry, who you are, what you do and how you’re perceived, along with researching similar styles, themes and your competitors. This helps us connect your visual identity with your target audience, resulting in a logo design that’s both fitting and unique to you.
When we have a clear vision from our research and planning, we create the concepts - typically three. These are rough ideas we think will fit your brand identity, and the first point we present for feedback. Together, we will choose one direction to take the design, and using one concept, we revise the design through a number of versions.
As a revised concept is agreed, we’ll finalise and perfect every aspect of the design, refining the detail, tweaking colours and layout, to ensure you're completely happy. This is when you receive the finished design and all the relevant image formats and file types you need, including: png, jpg and pdf.
Using our expertise in logo design, we'll advise and guide you through every step of the project process.
We'll invest time and energy into invigorating your brand image. We start with the design brief to uncover ideas. Then we research and plan the project to connect your visual identity and target audience. Next, we'll design your new logo, until everything is perfected, when it is ready for launch!
The way a brand looks is far more than the design of the logo.
This is just one artefact, comprising several elements. The brand guideline is a document containing the word mark and/or symbol, the primary colour scheme, secondary complementary colours, fonts and a set of rules on how these elements fit together. These form a toolbox to extend the brand identity, by following a series of carefully compiled rules.
