Google Ads

A campaign is defined by a particular goal or directed to a particular product or service. These are used to organise categories of the products or services you offer.

An advert group allows adverts to be grouped together with a targeted set of keywords. This allows reporting and review of the best performing keywords and advert copy.

The adverts themselves, written by us and reviewed regularly to ensure they deliver the best conversion rates.

We research not just the best converting keywords based on the industry and competitors but also the most cost effective and likely to deliver a positive return on investment.

To ensure your ad isn’t showing for low performing or irrelevant keywords, we add blockers so the adverts only show when we want them to.

When setup on a campaign, this specifies where your adverts are shown to optimise click through rate.

These are “callouts” that allow short messages to be displayed to the user searching for products and services and links directly to targeted pages.

This is the amount of the budget that goes directly to Google to fund the advertising.

This is where the advert is linked to.

We report on the number of advert impressions, click throughs, spend and, when connected with a Google Analytics account, the goals and conversions in order to show the client the value being added by the campaigns.