Displaying items by tag: website updates

Thursday, 07 June 2018 14:03

6 ways to keep your website up-to-date

As a business, a shiny, new website to promote your products and services is very important. You will have spent a lot of money on the design and development to help you build your business and market your brand online.

Your website’s job is to attract new visitors, engage customers with relevant content and promote your business as the expert in its field. You’ll drive people from social media and networking to your site so they can read your About Us page to get a better idea of who you are.

Once you’ve set it up, you can leave your website to it, right? Sorry to break it to you, but your website isn’t going to magically get you new customers without some work! If you don’t regularly update it, you risk making your business look dated or at worst dissolved.

Websites need constant attention to make them work for you. Like most things, it will need replacing altogether after a couple of years. New design and online technology moves at a very fast pace with new tools and apps - chatbots and Live chat pop ups - being adopted more and more. Your competitors will adapt and you should too.

 

How to keep your site up-to-date

1. Ensure you have an attractive design

The look and feel of your website determines how your business it is perceived. An outdated design will make visitors click/tap Back and try the next suggestion in Google. On average, visitors will make up their minds about a business after 15 seconds. Don’t let a poor interface or hard-to-navigate design drive visitors to your competitors.

 

2. Make it more shareable

Existing clients are your biggest cheerleaders. Make them proud to be working with you by helping them share your website pages and blog with their contacts. A good experience will make social media sharing easier for visitors too, so ensure you have the relevant share buttons set up on your website pages.

 

3. Update content regularly

Valuable content sells your products and services and gets visitors coming back. Your messaging is a big part of this as it persuades new prospects to buy from you. A blog with fresh, useful content that details interesting and relevant information (like this post!) helps position your business as the expert in your industry, as well as adding value to businesses and individuals. New content also benefits your search engine rankings as well as SEO.

 

4. Look at what your competition is doing

Delving into what your competitors are doing online can provide some useful and actionable intelligence. Aside from their website, check out their Google rankings for the keywords relevant to your business. This will show you where they are succeeding and which keywords will help you compete with them. And you’ll be in a better position to update your on-page SEO so your web pages and blog posts rank higher.

 

5. Use up-to-date web technology

Ensure your website is using the latest technology like an SSL Certificate. This is a digital certificate that authenticates the identity of your website and encrypts data from your computer to the server. Google now singles out websites that aren’t secure in Chrome and should be updated to become more compliant.

For improved customer service, many businesses are employing Live chat on their websites so they can handle sales and customer enquiries more promptly. Chatbots on Facebook Pages do a similar thing to give businesses a tool to improve communications and make customers feel like they are important.

 

6. Ensure it’s mobile and tablet friendly

A responsive design is essential because your customer is more likely than ever to use a mobile device to view your website. Your site needs to be visible and navigable on smartphones and tablets, but don’t forget to test all of your pages before going live with a new website.

 

If you’d like to discuss a graphic design project with us, drop us a line on This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 01353 882111. You can also find out more information on our graphic design service here.

Published in Website design
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