Displaying items by tag: website

Thursday, 29 August 2019 14:30

How to make your website your top salesperson

Let’s just imagine... an employee with no days off, no need for paid holiday, no days off sick, and they work 24 hours a day 7 days a week. Sound too good to be true?! Well, you may already have this employee within your team! They may just need to be moulded a bit for the job role. Your sales team is valuable, but it's easy to ignore the most important salesperson on your team - your company website!

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The homepage of your website is hugely important for engaging with and retaining users. The more relevant your content, the more likely your website is going to attract your target audience and prevent them from clicking the dreaded back button! In this post, we explain the first, and some of the most important, things visitors want (and need) to see when they land on your homepage.

Who you are

One of the first things your visitors want to see/know is who exactly you are. This doesn't literally have to be images of you (the people behind the business), it can be more of what you're about, your missions and your values. For example, ours starts with, “We’re a refined team of design and digital experts, based in Ely, Cambridgeshire, founded through a passion for great design and clever functionality. We can help you create, develop or refresh your brand identity, through website, graphic and logo design.” From here, we also have a link to our about page for people to find out more about us.

Talking about who you are will also help with first impressions and help start building the relationship between you and your website users. The language you choose to use here is very important as well, as showing personality while still being professional is key. Make sure you are giving the user the same personality that they would receive if you were meeting them face-to-face.

What you do

You need to let your visitors know exactly what you do. There’s no space for ambiguity here. Are you a high street shop? Do you offer a specific service? Are you selling a product? Your audience will want to know exactly what you can do for them from the off, as they don't want to be trawling all the way through your website to find out the information that they want (and need!). Your website users are most likely researching for businesses like yours, until they find the best fit for what they need.

On our website, this section looks like this:

As you can see, we have a brief description of each of our services. Your users don't want to read a full essay on the homepage of what you do, so just an informative snippet like this is enough. We also provide links through to each service’s individual page, so that the user can read more if they would like to.

Where you're based

Your potential clients or customers will need to know where you're based. This is a key factor as to whether they will end up using your business. If you're a high street shop, an address is vital, as otherwise people won’t know where to find you! Likewise, if you’re a business offering services, customers may wish to make appointments for meetings, and will need to find your office address easily. On our homepage, we have said where we are in the ‘Who we are’ section, but we also have the full address in the footer of the website:

Having your address on your website is also a great way to boost your local Search Engine Optimisation (SEO), as google uses the users location to show the nearest companies to them. This could mean that even if you aren't normally at the top of the Search Engine Results Page (SERP), if the user is located close to your address, your website’s ranking may jump to the top when they search for a business like yours. 

These three elements will help you structure your homepage correctly, and ultimately help reduce your bounce rate. This is the number of times a user clicks straight back off your website after they’ve landed on the page. The more relevant the information given to people, the more likely they are to continue their journey through your website.


If you’d like to discuss a project with us, drop us a line on This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 01353 882111. You can also find out more information on our services here


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And we’re live! The brand new website for Bishop Laney’s Charity is now up and running, featuring the refreshed brand identity we also worked on with the Charity.

Bishop Laney’s Charity provides grants to help apprentices and students from Ely and Soham with their training and further education. The charity has given these grants to assist school leavers aged under 25 living in Ely or Soham, for over 340 years. The charity was named after Benjamin Laney, who was Bishop of Ely until 1674, when he died at the age of 84. Bishop Laney’s Charity carries on the legacy today, continuing to help school leavers with financial assistance in the years they need it the most. The charity was named after Benjamin Laney, who was Bishop of Ely until 1674, when he died at the age of 84.

In his Will, Bishop Laney bequeathed £500 to his college Pembroke Hall and left his land, houses and buildings estates to six substantial freeholders from Ely or Soham. The Will stated that the rent and profits should be used to help children from poor parishioner families in Ely or Soham, receiving a maximum of £10 per child.

Bishop Laney’s Charity carries on the legacy today, offering substantially more than £10 per person. It continues to help school leavers with financial assistance in the years they need it the most.

When Bishop Laney’s Charity first came to us in June 2018, they were looking to modernise and standardise the Charity’s offering, as part of its revised marketing strategy. This was to be achieved through a refreshed logo, leaflets, brochures, stationery and other literature. You can see some of the work we’ve completed for the charity below, or by following the link to our portfolio of work for them. We are thrilled with how the new branding has come together, and how pleased the charity is with the work we have done.

View all the work we’ve done for Bishop Laney’s Charity here.


Bishop Laney's Charity logo


Bishop Laney Stationary



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