Displaying items by tag: branding

Thursday, 19 December 2019 10:51

Pantone's colour of the year 2020 - Classic Blue

For designers, there’s more than just snow and the Christmas holidays to look forward to in December! Designers and colour enthusiasts alike know that every December, Pantone announces their “Colour of the Year''. The colour is picked to inspire art and design in all forms for the upcoming year. 

 

Published in News

In January 2007 Levi Roots was invited to pitch his business on the BBC TV show Dragons’ Den, where he famously sang about his Reggae Reggae Sauce, earning his place as possibly the most famous participant to go on the show!

 

Published in Branding

A logo is an important piece of any company’s identity. In fact, even if a business’ name is not featured within the logo, the majority of people can still recognise the brand - think Nike, Apple or McDonald’s.

Published in Logo design
Thursday, 24 October 2019 13:05

How to distinguish your brand identity

Your brand identity is a crucial tool for establishing who you are, who you want to be and how your customers perceive you.

The more consistent your brand identity is, the easier it is for your customers to understand, recognise and connect with your company. When having your brand identity created, you need to pick the right visuals and content that strongly represent you, and maintain a consistent style and tone throughout your brand.

 

Published in Branding
Thursday, 19 September 2019 09:38

7 things you need to know about your business logo

You may be satisfied with your current business logo, but are your customers? Have you checked if it’s well designed? Does it have all the basic elements it should? Does it fit your needs?

Here we will summarise  some common logo mistakes that you may not have noticed, but could be impacting your brand.

Published in Logo design
Thursday, 12 September 2019 14:53

How to choose the right font for your brand

Building an effective brand identity is not always an easy task. Your logo design, brand messaging, brand colours, and brand fonts should all come together to tell the story of your brand.

Published in Branding
Thursday, 22 August 2019 09:43

Branding must-haves for all businesses

Building a memorable brand is more important than ever. In a climate of pretty much unlimited choices, your brand has to be cohesive, memorable and stand out from the crowd!

Published in Branding

Silly question? Well, not quite. All too often we see marketing collateral that doesn't relate - to both the company it’s advertising and other collateral from the same business. While a storefront sign used to be all the branding you needed, these days, to succeed, you have to integrate your brand into every aspect of your business’s visual appearance.

Published in Graphic design
Thursday, 11 July 2019 15:09

How do you know if your brand is working?

To put it simply, the easiest way to tell if your brand is working is through your sales. Ask yourself these questions - all of these are measurable, and all three metrics will tell you how your brand is performing today.

Published in Branding

Great marketing collateral design and implementation is key if you want your business to be seen. Use it to your advantage and your business will thrive! Marketing collateral has changed over the years. In the past, to boost your marketing efforts, you could have gotten away with some brochure hand-outs, a few flyers and maybe some newspaper ads. Whereas nowadays, the options can seem endless.

Published in Graphic design
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