Displaying items by tag: Tips

What you say is important, but don’t overlook the way you say it. Your company’s “voice” is the language and personality you and your employees will use on a daily basis to deliver your brand’s message and reach your target customers.

Published in Branding
Thursday, 08 November 2018 11:13

5 common SEO mistakes to avoid

In this blog post we’ll be discussing the simple, but common, SEO mistakes made on websites. They may be small, but they sure can have a big impact. All of the below points can be easily overlooked or wrongly completed, so make sure to keep an eye out!

 

Not optimising your Meta Description

Meta descriptions may not be as critical to SEO as they used to be, but they are still important for how your website shows in the Search Engine Results Page (SERP). Below is an example of how our website is shown in a search result:


The highlighted text is the meta description we have written, and you should tailor this like we have to make your website look more appealing and personal to your target audience. It’s also a good idea to include strong keywords which people are likely to search for to find a business like yours - you’ll see we’ve used ones such as design, digital and Ely.

A lot of the time meta descriptions are overlooked, but having a good meta description can really boost the interaction with your website. Your meta description should be roughly 50-300 characters, but don't worry too much about hitting the target  as it’s more about if you have described the content on your page.

 

Not using Header tags correctly

Header tags are used to break down the importance of titles on a web page. The tags vary in font size and font weight from h1 to h6. An h1 tag should be used for the main header on the page as this describes the main topic of the page, and should relate to the content of the page. Then h2 - h6 tags should be used to structure the layout of the page’s content. Using h2 tags is recommended but having h3 - h6 header tags is optional.

A common mistake is using too many h1 tags per page - you need to have just one h1 tag per page, and reserve it for the main header of the page. The rest of the header tags should be logically structured throughout the page. Below is an example -

<h1>This is the title of the page</h1>
<h2>This is the first section</h2>
<h3>This is a sub-section</h3>
<h2>This is the second section</h2>
<h3>This is another sub-section</h3>

 

Uploading huge images

Large images can slow your website’s page speed down, which not only creates a bad user experience, but affects the performance of your website’s SEO. Using smaller image files will speed up your site, require less space on your server and ultimately contribute to your search engine ranking. Images should be optimised by reducing the file size before they are uploaded and used on a website. Image compression is one of the easiest elements of Search Engine Optimisation to implement, but a lot of websites seem to overlook it. We recommend images be less than 2mb in size, but this is dependent on the number of images included on a website.

The image file type can also impact the size and quality of an image, so you should try to stick to the guidelines below where possible:

JPG – use for photographs and designs where people, places or things are featured.

PNG – best for graphics, logos, text-heavy designs, screenshots, and when you need images with transparent backgrounds.

GIF – if you need animation, otherwise use PNG.

 

Using your keywords too much

This used to happen a lot more than it does now, as it was an old SEO trick -  you used to see people squeeze as many keywords as they could into a piece of text, or even just chuck a load of them on the page somewhere, normally in the footer! Search engines have now caught onto this and have updated their algorithms, so will penalise a website’s ranking if it seems like the keyword density is too high..

Keyword stuffing Vs Keyword optimisation

As we’ve mentioned, you used to be able to get away with stuffing content with keywords, but now it’s about optimising your keywords and content so it’s ‘organic’. Think of it like cookie dough - eat too much and it makes you feel sick, but in moderation, it's great!

The content you are writing should definitely include keywords, which should occur organically when you are discussing the topic, but don’t force feed your content with keywords that it doesn't need, as readability should be your focus. Make sure the text flows and doesn't seem like you have plugged in keywords everywhere that you could.

 

Not updating your website(!)

This is a very common misconception of websites. You've just had a brand spanking new website built for your business, and it’s set you back a bit? It’s all live and has a good Click Through Rate (CTR)? Great! So that's it? You can just sit back and let it do its thing now? Wrong!

You wouldn’t buy a brand new car and just let it sit on your driveway, and even if you did, I bet you'd at least clean it every now and then! It's the same with a website - you need to be using your website, updating it regularly and sharing it on social media. If you don't, you risk it falling off the proverbial edge of the cliff, that is the search engine results page.

A few easy ways you can update your website regularly is through the implementation of a blog that you can post to on a weekly, fortnightly or even monthly basis. You could update a portfolio of your work that you can add to when you complete a new project. Or even add a testimonials page that you update when you receive a new 5 star review.

These simple SEO techniques can really help boost your website in the SERP rankings.

 

If any of these points we’ve mentioned concern you, then we are offering a free SEO report with every sign up to our newsletter! You can easily sign up here and we will email your SEO report over to you.

 

If you’d like to discuss a project with us, drop us a line on This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 01353 882111. You can also find out more information on our services here

Published in Digital Marketing
Thursday, 01 November 2018 14:22

What is a brand story? And why you should have one!

Having a brand story helps create a personal connection with your clients and customers, injecting trust into your business relationships. A brand story will show your clients a history of your company and how you’ve grown into the business you are now, as well as showing the history of the reputation you have gained.

If you’re looking to buy a new phone, what brand might you tend to lean towards? The chances are it’s Apple. This may because of the functionality and features of the product, but also (maybe subconsciously) because of the story and ethos behind Apple. How it all started from an idea in Steve Jobs’ mum’s garage to being the influential technology giant it is today.

Being able to create a good brand image comes from having a great story behind it - the work you have put in, your business achievements, your impact on the community etc. Everything you as a business has achieved is part of your story.

Why did you decide to do what you do, where did that passion come from? Say you run a restaurant, where did your passion for serving amazing food come from, why did you decide to have a restaurant rather than just working in someone else's? These are all questions you need to ask yourself and know the answer to for your brand story to be effective. Everyone knows that it’s not all rainbows and butterflies, there are always bumps along the road. When you’re thinking about and creating your brand story, don’t leave these out, it shows you’re only human and that will create a genuine connection with your clients.

Show them, don’t tell them.

Showing your customer your brand story rather than telling them may sound quite tricky, right? All it means is you have to be able to make them see the story rather than just telling them, they need to understand for themselves how you got to where you are, they need to see the hard work you’ve put in, see your passion and understand why you do what you do. This may take shape in the form of a blog or on your ‘about us’ or ‘why us’ pages of your website. Add images and videos to make the content dynamic. Make it visual for people to see!

Make sure to be consistent in your story

People like to talk, so making sure your story stays consistent is very important. You don’t want people talking about your company and getting the details different from multiple people… Chinese whispers style!  This can lead to customers losing trust in you and your business, as they may feel that what they've heard is false. Facebook lets you add your story to the about section of a business page, which is a prime opportunity to connect to potential clients. Include details that you might on your website, and add photos and links. You can find ours here

Make your clients part of the story

Your clients and customers are your biggest asset. Show off your clients and what they’ve achieved with your help. Share their content and they might share yours. It's all about creating a brand image and reputation among existing, as well as new clients.  Share the future of your company - where you want to take the business, why you want to take it there and how you're going to do it. This will help you attract the clients you want to work with. Another great way to involve your client in your story is to maintain a portfolio of work. This is a great opportunity to showcase what you’ve done and is a chance to create an interaction on social media. Check out our portfolio of work here.

Our design brief is a really good starting point to answer some of the questions we’ve raised in this post. You can find and download yourself a copy of this here.

 

If you’d like to discuss a project with us, drop us a line on This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 01353 882111. You can also find out more information on our services here

Published in Branding
Thursday, 02 August 2018 14:48

What you need to know about using stock photos

Good quality images and photos are everywhere and if you a have keen eye for detail, you’ll notice good and not so good photos when you come across them. They are everywhere on social media, websites and in the printed materials you receive. The good ones will inspire you, make you think and help you remember the brand or business. The bad ones you might remember, but for the wrong reasons.

Use original photos if you have the expertise or budget to have a professional photographer to create them. But if you don’t have access to good quality, original images, there are websites where you can find suitable alternatives. These are called ‘stock photos’.

It might be tempting to download photos directly from a Google search, but generally these aren’t availed for public use. Most images are copyrighted, so using them without permission or payment, amounts to theft.

Why stock photos are useful

Stock photos provide a great resource to help you market your business. They can be images, existing photos, vector images or illustrations, and are ready to use as long as you have paid for them or sourced a free alternative. Using stock images saves you time and money, when hiring an expensive photographer isn’t an option.

Where to use them

Stock images can be used for most commercial and marketing purposes. Most commonly, you can use them on websites, social media and printed materials advertising your business.

Many websites like iStock and Shutterstock will charge you to use their images. Royalty Free licenses allow for a wide range of uses and Rights Managed images limit you to one use per license.

There are some websites where images are free to use for your materials. Unsplash and Pixabay have a good selection of photos, images, graphics and vector images. The selection and depth isn’t as wide as paid sites, but you should be able to find something to suit your product or service.

Things to consider   

1. When using stock photography, your materials may not look original. There’s a good chance that photo you love for your new brochure will have been used by another person or business already.

2. Anyone can buy and source stock photos for their marketing materials, so it could dilute your brand identity if you use too many images that others have. If you want to stand out, you might think about using photography or illustrations that are a little obscure or abstract.

3. Don’t get trapped into using cliched photos. Photos of suited business people, sat around a boardroom table looking over papers and a laptop are so overused, that they look tired and will make your brand look the same!

4. Stock photos are available to download in different sizes and resolutions. Most  importantly, they should be the right quality for your intended purpose. Use smaller images for websites and larger, high resolution photos for print.

 

If you have a great idea for a marketing campaign, it’s unlikely you will find it executed in a stock photo, but if you do, remember that is available for everyone else to use.

Employ a graphic designer or a photographer if you want your brand to be original, as they'll be able to create some unique images and photos just for you.

If you’d like to discuss a branding design project with us, drop us a line on This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 01353 882111. You can also find out more information on our graphic design service here. 

Published in Branding
Thursday, 07 June 2018 14:03

6 ways to keep your website up-to-date

As a business, a shiny, new website to promote your products and services is very important. You will have spent a lot of money on the design and development to help you build your business and market your brand online.

Your website’s job is to attract new visitors, engage customers with relevant content and promote your business as the expert in its field. You’ll drive people from social media and networking to your site so they can read your About Us page to get a better idea of who you are.

Once you’ve set it up, you can leave your website to it, right? Sorry to break it to you, but your website isn’t going to magically get you new customers without some work! If you don’t regularly update it, you risk making your business look dated or at worst dissolved.

Websites need constant attention to make them work for you. Like most things, it will need replacing altogether after a couple of years. New design and online technology moves at a very fast pace with new tools and apps - chatbots and Live chat pop ups - being adopted more and more. Your competitors will adapt and you should too.

 

How to keep your site up-to-date

1. Ensure you have an attractive design

The look and feel of your website determines how your business it is perceived. An outdated design will make visitors click/tap Back and try the next suggestion in Google. On average, visitors will make up their minds about a business after 15 seconds. Don’t let a poor interface or hard-to-navigate design drive visitors to your competitors.

 

2. Make it more shareable

Existing clients are your biggest cheerleaders. Make them proud to be working with you by helping them share your website pages and blog with their contacts. A good experience will make social media sharing easier for visitors too, so ensure you have the relevant share buttons set up on your website pages.

 

3. Update content regularly

Valuable content sells your products and services and gets visitors coming back. Your messaging is a big part of this as it persuades new prospects to buy from you. A blog with fresh, useful content that details interesting and relevant information (like this post!) helps position your business as the expert in your industry, as well as adding value to businesses and individuals. New content also benefits your search engine rankings as well as SEO.

 

4. Look at what your competition is doing

Delving into what your competitors are doing online can provide some useful and actionable intelligence. Aside from their website, check out their Google rankings for the keywords relevant to your business. This will show you where they are succeeding and which keywords will help you compete with them. And you’ll be in a better position to update your on-page SEO so your web pages and blog posts rank higher.

 

5. Use up-to-date web technology

Ensure your website is using the latest technology like an SSL Certificate. This is a digital certificate that authenticates the identity of your website and encrypts data from your computer to the server. Google now singles out websites that aren’t secure in Chrome and should be updated to become more compliant.

For improved customer service, many businesses are employing Live chat on their websites so they can handle sales and customer enquiries more promptly. Chatbots on Facebook Pages do a similar thing to give businesses a tool to improve communications and make customers feel like they are important.

 

6. Ensure it’s mobile and tablet friendly

A responsive design is essential because your customer is more likely than ever to use a mobile device to view your website. Your site needs to be visible and navigable on smartphones and tablets, but don’t forget to test all of your pages before going live with a new website.

 

If you’d like to discuss a graphic design project with us, drop us a line on This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 01353 882111. You can also find out more information on our graphic design service here.

Published in Website design
Wednesday, 01 July 2015 16:46

7 Tips To Better Logo Design

Take a look around the web, you may be left with the impression that designing a logo is easy; most logos look very simplistic and it may seem that not much work goes into them. Actually, there’s more to crafting a brand’s visual identity than just placing a name in a square and calling it a day.

Published in Logo design
Monday, 01 February 2016 15:29

What Makes A Good Website? – 4 Essential Tips

The internet is pretty big, in fact, enormous. There’s more or less a BILLION websites, some good, some not so good. Needless to say if you’re thinking of making one, you’ve got some competition to contend with.

Published in Website design

As a web agency, we always set up client websites with some basic SEO so they are tracked by Google and are listed in the search rankings. We perform on-site optimisation, including adding keywords and descriptions to pages; link the website to a Google Analytics account; and submit the sitemap for indexing through Google Webmaster Tools.

Published in Website design
ukwd.png
Ely Hero Awards    |    Awards & Recognition    |    Design Brief    |    Vacancies    |    FAQs    |    Contact