Displaying items by tag: SEO

Search Engine Optimisation (SEO) should be a constant part of your ongoing marketing strategies. It’s not just a one-time thing which can be left alone, nor is it as simple as just turning on a few switches.

Published in Digital Marketing
Thursday, 30 May 2019 09:30

SEO tips to increase website traffic

Imagine you just published your weekly blog, just like ours here! Which one of these results would you rather see…?

Published in Digital Marketing
Thursday, 08 November 2018 11:13

5 common SEO mistakes to avoid

In this blog post we’ll be discussing the simple, but common, SEO mistakes made on websites. They may be small, but they sure can have a big impact. All of the below points can be easily overlooked or wrongly completed, so make sure to keep an eye out!

 

Not optimising your Meta Description

Meta descriptions may not be as critical to SEO as they used to be, but they are still important for how your website shows in the Search Engine Results Page (SERP). Below is an example of how our website is shown in a search result:


The highlighted text is the meta description we have written, and you should tailor this like we have to make your website look more appealing and personal to your target audience. It’s also a good idea to include strong keywords which people are likely to search for to find a business like yours - you’ll see we’ve used ones such as design, digital and Ely.

A lot of the time meta descriptions are overlooked, but having a good meta description can really boost the interaction with your website. Your meta description should be roughly 50-300 characters, but don't worry too much about hitting the target  as it’s more about if you have described the content on your page.

 

Not using Header tags correctly

Header tags are used to break down the importance of titles on a web page. The tags vary in font size and font weight from h1 to h6. An h1 tag should be used for the main header on the page as this describes the main topic of the page, and should relate to the content of the page. Then h2 - h6 tags should be used to structure the layout of the page’s content. Using h2 tags is recommended but having h3 - h6 header tags is optional.

A common mistake is using too many h1 tags per page - you need to have just one h1 tag per page, and reserve it for the main header of the page. The rest of the header tags should be logically structured throughout the page. Below is an example -

<h1>This is the title of the page</h1>
<h2>This is the first section</h2>
<h3>This is a sub-section</h3>
<h2>This is the second section</h2>
<h3>This is another sub-section</h3>

 

Uploading huge images

Large images can slow your website’s page speed down, which not only creates a bad user experience, but affects the performance of your website’s SEO. Using smaller image files will speed up your site, require less space on your server and ultimately contribute to your search engine ranking. Images should be optimised by reducing the file size before they are uploaded and used on a website. Image compression is one of the easiest elements of Search Engine Optimisation to implement, but a lot of websites seem to overlook it. We recommend images be less than 2mb in size, but this is dependent on the number of images included on a website.

The image file type can also impact the size and quality of an image, so you should try to stick to the guidelines below where possible:

JPG – use for photographs and designs where people, places or things are featured.

PNG – best for graphics, logos, text-heavy designs, screenshots, and when you need images with transparent backgrounds.

GIF – if you need animation, otherwise use PNG.

 

Using your keywords too much

This used to happen a lot more than it does now, as it was an old SEO trick -  you used to see people squeeze as many keywords as they could into a piece of text, or even just chuck a load of them on the page somewhere, normally in the footer! Search engines have now caught onto this and have updated their algorithms, so will penalise a website’s ranking if it seems like the keyword density is too high..

Keyword stuffing Vs Keyword optimisation

As we’ve mentioned, you used to be able to get away with stuffing content with keywords, but now it’s about optimising your keywords and content so it’s ‘organic’. Think of it like cookie dough - eat too much and it makes you feel sick, but in moderation, it's great!

The content you are writing should definitely include keywords, which should occur organically when you are discussing the topic, but don’t force feed your content with keywords that it doesn't need, as readability should be your focus. Make sure the text flows and doesn't seem like you have plugged in keywords everywhere that you could.

 

Not updating your website(!)

This is a very common misconception of websites. You've just had a brand spanking new website built for your business, and it’s set you back a bit? It’s all live and has a good Click Through Rate (CTR)? Great! So that's it? You can just sit back and let it do its thing now? Wrong!

You wouldn’t buy a brand new car and just let it sit on your driveway, and even if you did, I bet you'd at least clean it every now and then! It's the same with a website - you need to be using your website, updating it regularly and sharing it on social media. If you don't, you risk it falling off the proverbial edge of the cliff, that is the search engine results page.

A few easy ways you can update your website regularly is through the implementation of a blog that you can post to on a weekly, fortnightly or even monthly basis. You could update a portfolio of your work that you can add to when you complete a new project. Or even add a testimonials page that you update when you receive a new 5 star review.

These simple SEO techniques can really help boost your website in the SERP rankings.

 

If any of these points we’ve mentioned concern you, then we are offering a free SEO report with every sign up to our newsletter! You can easily sign up here and we will email your SEO report over to you.

 

If you’d like to discuss a project with us, drop us a line on This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 01353 882111. You can also find out more information on our services here

Published in Digital Marketing

As a web agency, we always set up client websites with some basic SEO so they are tracked by Google and are listed in the search rankings. We perform on-site optimisation, including adding keywords and descriptions to pages; link the website to a Google Analytics account; and submit the sitemap for indexing through Google Webmaster Tools.

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