Displaying items by tag: Logo design

Thursday, 19 September 2019 09:38

7 things you need to know about your business logo

You may be satisfied with your current business logo, but are your customers? Have you checked if it’s well designed? Does it have all the basic elements it should? Does it fit your needs?

Here we will summarise  some common logo mistakes that you may not have noticed, but could be impacting your brand.

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Thursday, 25 July 2019 13:03

What makes a great logo?

When people think of a business, the first things that comes to mind aren’t the owner, the brand story, or the hard working staff that make it all possible. It’s the logo and branding. It’s the image people look for on packaging, the branding that dominates a website, and the icon they tap on their phones to open the app.

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Facebook has a new logo and colour palette. This means wherever used, it will likely need updating across multiple platforms to keep inline with the new brand image.

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A logo can easily be thought of as a small aspect when establishing a brand. Many think of advertising strategies and promotions to attract and keep customers, hiring staff, creating mission statements and much more, before even looking at the logo design.

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Thursday, 07 February 2019 16:17

How much should a professional logo design cost?

Whether you’re a startup or an established business, having a professional logo is beneficial on so many levels. It builds trust, helps you communicate with your audience to increase awareness and create an emotional attachment - and, can also help deliver new customers. But, how much should it cost? Or… how much are you willing to pay?

While the cost of professional logo design services covers a very large range, if you’re not in the graphic design industry, it may be confusing to know what a reasonable price is. The simple answer is that the price (and value) varies by designer. Logo designers are free to charge whatever they wish. It all depends on what they think their skill and expertise is worth to the project and client. Some may choose to charge extremely high prices, while others may choose to charge rock-bottom prices just to get business. To avoid confusion, try to stay within your price range and pay a price that you’re comfortable with. At the end of the day, the price should be fair and equal to the time spent on the task.


A basic logo design can start from roughly £200

For around £100, you should expect a simple logo design. A simple design is typically a logo with a well-defined company name and mark/motif, and it will represent you as a brand. The finished design should be clear, unique and professional.

The definition of simple will vary from person to person and from designer to designer, which is why it is important to find a designer who works with their clients throughout the design process. An experienced designer will be able to produce good work if they have clear instructions.

Bottom line: At this price point, you should expect a decent concept with a couple of rounds of changes.


An Advanced design may warrant a £400 to £800 price tag

An intermediate logo design with intricate shapes, patterns or fonts would typically costs twice as much as a simple design. This higher price tag may come with extras, including hidden meanings within the logo or variations for different uses. A reputable company will provide a number of concepts and revisions of each.

Bottom line: Spending more gets you more in the way of creative talent and additional design services. Expect a sophisticated logo, saved in a variety of formats for your print and online branding needs.


Complex logo design projects can run into the £1000s

If you’ve been in business for a while, and you’re ready to invest in the perfect, custom logo for the long-term, then it’s time to up your game! Investing upwards of £1,000 could get you a team of dedicated designers with the knowledge and expertise to develop a powerful, creative logo with just the right blend of shapes, colors and typography.

You’ll also get a higher level of specialty branding services, requiring art direction and long hours spent at the drawing table. A reputable company will provide you with full ownership of your logo design, including all the files, fonts and color codes.

Bottom line: This investment delivers more illustrative, complex logos with custom artwork and the right look and feel for your business.

At the end of the day, it’s all about what you can afford. Every business has to start somewhere and we are able to adjust and work around your budget. Overall, you should have confidence in your designer. It’s important to have a meeting to discuss your values, goals and your budget. , a good designer will not get annoyed if you feel it's not the correct fit, but work with you to produce a logo design you’re completely happy with.


If you’d like to discuss a project with us, drop us a line on This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 01353 882111. You can also find out more information on our services here



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Thursday, 11 October 2018 13:16

3 ways why logos with hidden meanings are effective

When creating memorable and significant branding collateral like logos, graphic designers add a lot of value to a logo design using their experience, technical expertise and specific tools for creation. It’s worth remembering that you can’t generally conjure up an effective logo if you decide to spend only £5 on getting it made. Logos that resonate some meaning with your customers need to be developed with purpose.

A business logo should fulfil three aims -

  1. Represent your company’s brand

  2. Be recognisable when potential customers see it

  3. Engage your target audience so they feel something.

Through years of experience, graphic designers become accomplished with clever logo development by adding hidden or subtle meanings in the designs, something that helps create an emotional connection with the brand. They can do this in three ways:


1. Use negative space

Negative or white space is the area within a logo that, on first sight, doesn’t appear to add anything exciting. This is until you notice the reason it is there and how it symbolises part of the brand. The most recognisable and effective logo at doing this is the FedEx logo where the white space between the ‘E’ and ‘x’ creates a perfect arrow, which

represents FedEx’s fast and efficient service.


Infiniti Graphics has done a similar thing for Fleming Software with a hidden ‘F’ and ‘S’ in the logo.


2. Incorporate business offering

When a logo can be interpreted on more than one level, you have something eye-catching and meaningful to the viewer. It can show one particular thing, and yet display something else at the same time, usually to do with the business or its offering. Amazon does this effectively with their cheeky arrow from ‘A’ to ‘Z’, showing off how you can buy anything and everything, from the beginning to the end of the alphabet.



Infiniti Graphics designed a logo for African holidays business Archer & Gaher Adventures, where the design of a peacock incorporated the map of Africa to illustrate their offering.



3. Create some exclusivity

Creating some magic in the logo design isn’t always about making something pretty. It’s also about adding meaning and feeling, to connect to your audience. Sometimes the magic of the design isn’t noticed at first glance, so when the cleverness of the design is recognised, it creates a sense of exclusivity.

Infiniti Graphics created a logo for demolition specialist Demcom using ‘The Golden Rectangle’ (or Golden Ratio), which is a common mathematical ratio found in nature that can be used to create pleasing, natural looking compositions. The letter ‘M’ in the design are formed from this ratio, and represent the grabber of an excavator.


Standing out from the crowd is useful for getting people to notice your brand. Doing this with a surprise ‘hidden meaning’ logo can help you take a couple of steps ahead of the competition, as your logo is how customers remember and define your business. If they feel like they’re already in a relationship with you by discovering a hidden meaning in your logo, you might win them over already! It’s like a secret only they know. Once customers know and they see your branding again and again, they’ll feel part of a special club… which is a nice place to be.

If you’d like to discuss a branding design project with us, drop us a line on This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 01353 882111. You can also find out more information on our graphic design service here.  

Published in Logo design

I have been the tea boy, sorry, I mean apprentice at Infiniti Graphics for three months and I am thoroughly enjoying it! I’m working on websites, implementing SEO techniques, running the company’s social media and Google Ads campaign - that’s only the tip of the iceberg. I am studying for my level 3 qualification in Digital Marketing at the same time. I am doing the apprenticeship through 3aaa who have been really helpful and I would recommend them to anyone looking for an apprenticeship!


The “difficult” first month

My first month flew by, I settled in very quickly and helped run the Google Ads campaign by the end of the first week! This was a big step for me. I felt I was starting to understand it and was already building my own strategies for implementation.

My boss Luke, was very keen to teach how the business worked and how everything is done, as transparency is a big thing for him. I was surprised with the trust put in me from the beginning, but it was great to have responsibilities and not be wrapped up in bubble wrap.

In week two, I had taken control of the social media marketing for the business! This included finding articles to share, creating posts, displaying our portfolio and also creating designs to display testimonials from our lovely clients.

After week two I felt like I was completely settled in. I was finishing tasks by myself and had input into some of the work we completed! In week three, we had a student from Ely College come in for a week of work experience. I was tasked with teaching him what I had learnt from my apprenticeship so far. This was a great learning experience as it wasn’t something I had done before. At the end, he said he really enjoyed working at Infiniti Graphics and that he had learnt much more than he thought he would. Click here to see our social media post about Toby’s experience.

On the 25th June 2018, the annual Ely Hero Awards took place. This was a great event to be a part of, as it is community-based and all the heroes were nominated by the public for their contribution to the community. I loved taking part and seeing how an event like this runs. I was the photographer on the night and the photos I took made it into the local newspaper! I am very excited to be apart of the Ely Hero Awards 2019 and have already put forward a few ideas to make next year even better.


On a roll in month two

At the beginning of my second month, I published my first blog post called ‘6 Ways to keep your website up to date’. For this I had to create a brief, by researching the subject online and find related websites to link to in the blog, as well as finding key points to talk about. The brief was then sent to Sail at As In Boat who wrote the blog post for Infiniti Graphics. It was then sent back to me and after checking through it, I posted it on our website using the CMS (content management system).

I am now in charge of all our social media and that means keeping on top of posting useful content regularly. This is a big task as we post daily, but since I started running it, our interactions have grown 18 times from before! This was a HUGE success and I’m proud to have been part of it.


Building websites in month three

In the third month, I widened my knowledge as Luke and Greg walked me through how a website is built. Greg and I worked together on a client’s website. My main role was to help Greg with the layout of the website, adding content and images, linking all the pages together and making sure that all the links worked. This was amazing to be a part of, as it is a big part of my apprenticeship course.


What’s happens next…

Next month, I will be attending the East Cambs Skills Fair at Ely Cathedral on the 9th October with the team. It will be great to talk to students and explain my role in the company. As I work in a very creative area, I think the students will be very interested in what I have to share!

Keep up to date with mine and Infiniti Graphics’ work by subscribing to our monthly newsletter here.


If you’d like to discuss a branding design project with us, drop us a line on This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 01353 882111. You can also find out more information on our graphic design service here.


Published in News

A logo may seem like a fairly standard part of your business that you don’t have to worry much about. You might think it doesn’t take a lot of work to design one yourself or get a cheap online provider to knock one up for you in an hour.

Creating a logo yourself is fine when you’re starting out, but when it’s time and you want to get serious about growing your business and promoting your brand, it may be the right time to hire a professional designer. They will create a fresh and modern brand to market your product or service.


What a designer brings to the table

Designers have a wealth of experience. They get this from constantly critiquing logos and appraising graphic design wherever they look, much more often than the average person does. Designers know what looks good and what could be improved.

What do designers bring to the table?

  • Experience and knowledge in design - designers know how to give your logo and brand a personality by using colours, psychology and design tricks.

  • Technical expertise - designers know the differences in image resolutions, file formats, vectors and everything you need to optimise your logo for websites and for print - yes there’s a big difference!

  • Specialist tools and software - designers use applications specifically made for graphics and logo design to create unique logos.

  • Inspiration and direction - designers learn about your brand objectives and turn them into visually stunning logos and marketing collateral.


What you are paying a designer for

With their expertise and know-how, designers provide a lot of value that you may not have the time or the skills to explore yourself.

Brand Research

Research is key for any type of design project. This is where the designer starts to gather information about your business, industry, who you are, what you do and how you’re perceived. They research competitors, trends and themes so they have a good background on where to start.

Colours and themes

The designer will analyse all the information and inspiration provided to find the most appropriate colours, themes and palettes that match your brand and personality. Your business and its offering is a big part of this.

Create something original

Designers find out which logos and brands clients love as it helps to understand their personality. They use this knowledge and perhaps a feeling, to create something unique from the inspiration.

Take on feedback

Designers want to be sure you love your logo, so feedback at each stage of the process is hugely important. And because the designer is external to your business, they are in a unique position of providing insights you may not have considered.

Optimise for web and print

Designers know how to set up files in the correct format for different uses. They understand that a file for print of a roll up banner is different to a Facebook cover graphic.

Create an overall brand

Designers have the ability to create a set of elements and make them work in a cohesive brand. All the business collateral on the web and print will fit together into a recognisable brand identity.


The process of creating a logo

We want to know everything about your business and what makes your product or service stand out, so we are in a better position to design your logo with confidence. To capture this information, we ask clients to complete our design brief which gives us useful insights on how to progress your logo design.

To learn more about our logo creation process, have a look at this blog post and this page on the website. Get in touch if you have any questions or queries.  


If you’d like to discuss a branding design project with us, drop us a line on This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 01353 882111. You can also find out more information on our graphic design service here. 

Published in Logo design
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