Displaying items by tag: Instagram

Thursday, 22 November 2018 10:56

How to boost engagement on your Instagram account

So you’re active daily on instagram, posting amazing images. But you're struggling with getting interaction? Then this one's for you! We’re going to explain how it takes a lot more than just a pretty photo to get good engagement on Instagram.

 

1 - Post relative content

Post what your followers want to see. When you're scrolling through Instagram, what sort of posts do you like to see? You don't just want to see businesses posting and promoting their business - that gets a little boring! Instagram users like to see what businesses get up to on a day to day basis, who makes the best cup of tea, what’s for lunch, and all that malarkey - showing the more personal side of the business and the wonderful people that work there.

If you are attending an event, make sure you let everyone know! But, try not to give it all away at once. Drop in snippets of information and use terms like ‘stay tuned to find out more’, because if you give all the information in one post, people might only interact with that one post.

 

2 - Engage with other brands

If you want high engagement on Instagram you will need to engage with other accounts and their content to build up relationships with them. This will help to boost your visibility a lot, because if other companies see you engaging with their content, they are more likely to engage with yours. It’s a win-win!

Don't forget to also engage with people in the comments of your post and via direct message. Reply thoughtfully and answer their questions if they have any.

 

3 - Ask for interaction

Without asking anything of your audience, they’re just going to scroll on by. You haven’t given them a reason to pause their thumb for that split second to see what you're posting.

You could try to encourage people to leave a comment - for example, if you are asking them to read a blog post (tip: from a link in your bio), ask them to post in the comments what they thought of it, and any ideas they may have for a future blog post. Always think about how you can engage with your audience in a conversation. This will have a dramatic affect on your engagement rate.

 

4 - Follow Hashtags

Let's say your business focuses on design (just like us), but you don't want to follow every graphic, web or logo designer on the virtual world of Instagram. You can find and follow relative hashtags, like #graphicdesign (simple I know!), allowing you to see all of the posts that have used that hashtag. Don't just stop there though, engage with these people, build those bridges, answer their questions and also reply to their comments - you may gain more followers this way!

 

5 - Use these hashtags

This is a pretty obvious one, as people may be following the hashtags as stated above, so using the hashtags will put you on their feed. Hashtags can really work wonders for Instagram engagement. If used right, they greatly increase the chance of you being discovered and having users interact with your content with likes, comments and following your account.

Fun fact: using just one hashtag can increase your engagement by 13%!

 

6 - Make sure you have a strong Call To Action (CTA)

This is something we mention time and time again. You need to tell your audience what to do or where to go next. It might be to follow your account, like the post or, like we said earlier, leave a comment. Without a call to action, you are leaving it up to the user on what to do next. This can obviously result in them doing nothing. For example, if you're running a promotion, it is vital that there is a call to action on how to enter, otherwise they will be left in the dark. Giving your audience a clear path will make them more willing to interact with your business, and ultimately, interact more frequently.

Don't stop there though! It’s now time to take them on a journey to your website. Send these precious users to your profile to click the link in your bio, which takes them to your website. If they have come this far, they are more likely to have an interest in what you do. Make the most of the link Instagram allows you to have in your bio - after all, you are only allowed this one!

 

So, after you've completed all of these steps, you will have a great Instagram post. Having posts like this, can also greatly lower the bounce rate on your website. This is because they already know about you, have liked what you've posted, interacted with your post and then landed on your website.

 

If you’d like to discuss a project with us, drop us a line on This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 01353 882111. You can also find out more information on our services here

 

Published in Digital Marketing
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