Displaying items by tag: Graphic Design

Friday, 06 December 2019 14:56

5 graphic design tools to find more clients

It’s pretty common knowledge that clients and customers are the lifeblood of any company. A steady stream of new customers, as well as repeat custom, allows businesses to grow and fulfill the company’s vision.

 

Published in Graphic design
Thursday, 10 October 2019 10:12

What can a graphic designer do for my business?

Almost every business can benefit from the skills of a graphic designer in some way or another, and the reasons why might surprise you. Graphic design covers an array of services, and it could be as simple as needing some professional business stationery such as business cards, letterheads and compliment slips, or perhaps some graphics for use on social media. In this blog post, we’re going to explore how a graphic designer can be of benefit to you.

Published in Graphic design

Silly question? Well, not quite. All too often we see marketing collateral that doesn't relate - to both the company it’s advertising and other collateral from the same business. While a storefront sign used to be all the branding you needed, these days, to succeed, you have to integrate your brand into every aspect of your business’s visual appearance.

Published in Graphic design
Thursday, 10 January 2019 10:33

Predicted Graphic Design Trends of 2019

With 2018 behind us and 2019 on full steam ahead, we have decided to predict some graphic design trends for 2019! We think this year will be the year of the future with ‘out of the box’ designs pushing the boundaries of reality and colour.

1. Bright and vivid colours & gradients

With TV and computer screens increasing in quality and resolution, and the ability for a bigger spectrum of colour to be used in a brighter more visual way, businesses are starting to choose more vivid colours in their branding, adverts and designs - just like this Apple ad for the new iPad Pro. The aim is to stop the readers in their tracks and take note of what is being shown, making the users look into the design for longer. Bright colors and gradients are relevant to this day, and we believe that this trend will continue for a long time with increasingly noticeable gradients in bright colour combinations.



2. Minimalism

Minimalism in design has typically been a white background with a minimal colour palette, which gives a subtle, clinical feel. Minimalism continues to show everything in its place, without confusion - even the mind feels more relaxed and ready to concentrate. Minimalism will continue to be popular, waiting for more purity in 2019.

 

3. Custom 3D graphics

This year, 3D design will shift up a gear! Now the influence of 3D design is noticeable in many branches of design and we predict that 3D design will evolve at a faster rate in the near future. We also predict it will be seen a lot more on web, as well as in advertising campaigns.

 

4. Colourful illustrations

These have come to life over the past few months with designers using them in many different ways. These illustrations use simple shapes and a limited but vibrant colour palette to represent figures, where the proportions may be messed with to create a futuristic and sometimes surreal image. Again, we predict these to take off within website design, especially for use where images just don’t quite cut the mustard.

 

5. Dark themes (Mohave style)

After ‘dark style’ Mac OS was finally released last year, we’re predicting the world of web and apps will now be filled with darker user interfaces, as well as the possibility to switch between different themes, such as with Twitter and its night mode. We feel that allowing interface customisation by the user is the future of app development. It's great to have the possibility to customise and personalise what you use!

 

6. Isometric graphics

Isometric projection is a method of representing 3D objects in two dimensions. Designers are now preferring isometry to show a complete composition. We are waiting out for the new super-creative isometries in 2019. Isometric designs create whole scenes in tiny little spaces. The illustration is clean and simple, but has a depth that flat design doesn’t. The area where this trend is heating up the most is with icons. Isometric icons have a lot more to them on web than flat design, better engaging users.

 

So, these are our predictions for 2019. We believe it will be the year of vibrant colour and detailed designs. But what are your predictions? Check back later in December and see if we were right!

 

If you’d like to discuss a project with us, drop us a line on This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 01353 882111. You can also find out more information on our services here

 

Published in Graphic design

As we’re now (already?!) in December and the festive spirit is well under way, we thought what better topic to blog about than a bit of Christmas design and marketing!

As we’ve mentioned before, the secret to great graphic design isn’t just having a pretty design and some compelling content. The real secret is in the psychology and consumer behavior this encourages - it’s about knowing what colours and imagery will affect the consumer in a certain way. This is certainly true when it comes to seasonal advertising/marketing campaigns, and a particularly good example of this is with Coca-Cola’s Christmas truck.

The Coca-Cola Christmas truck first appeared on TV in the famous Christmas advert in 1995 and has become something of an icon, indicating that the festive season has officially begun. Now in its eighth year, the twinkling truck travels round the UK, visiting towns and cities for people to snap a selfie with the truck, while enjoying a free can of Coke.

Here’s the truck, with an Ely Cathedral backdrop, when it visited Ely in 2013.

What do you think or feel when you see the Coca-Cola Christmas Truck? For me, it makes me think that I better get online and do some last minute present buying! But, I also feel the joy of Christmas, that tingly festive feeling! This isn't just luck or something Coca-Cola are hoping to achieve, it’s clever design. The design of the truck and original advertising, is made to trigger these emotions, to help connect us to the brand. This is made successful by including themes, colours and images in the design which are relevant to the emotions Coca-Cola want us to feel,  for example: Christmas lights, festive colours and Father Christmas. This design has them all! It’s more than just a fancy truck. It’s been carefully designed to make me, and everyone else, feel the way we do about the Christmas truck. This is done through great choice of colour and picking the most relevant image they could.

 

The colour

The colour red connotes love and passion, and is also the colour that attracts more attention than any other. You won't be able to find the Coca-Cola red in any pantone book… it’s not in there! This is because it’s a mixture of 3 different red Pantones combined, to create the iconic Coca-Cola red that is used across all their branding. It’s also obviously associated with Santa Claus, with Christmas and is distinctly recognisable from afar!

Now, some may say that Coca-Cola were lucky with their choice of brand colour, as the first time they used red was to distinguish their barrels from those containing alcohol. This was because alcohol was taxed, but fizzy drinks were not, so it was really just to help out the tax man (I’m sure they’re not as helpful to him these days)! Since this time Coca-Cola’s brand colour has come a long way, from just a lucky pick, to the iconic colour it is today.

 

The imagery

In this image you can see the simplicity of the design of the truck. It's basically a massive red truck with fairy lighting around the edges, Coca-Cola written on the side and a great big image of Santa Claus holding his Coca-Cola bottles. It might not be the most imaginative of designs, but it is certainly memorable!

A little known fact, is that Santa Claus hasn’t always been shown as the warming, plump and friendly figure that he is today. Historic versions vary a lot, but he has been portrayed in many other ways and certainly didn't used to wear a coat coloured in Coca-Cola’s brand red! Santa Claus has historically been shown as an elf like figure who looked quite eerie, and it wasn't until 1931 when artist, Haddon Sundblom, created the images of Santa Claus for The Coca-Cola Company. Sundblom portrayed Santa as this lovely elderly-looking man, with a piercing white beard in a red and white suit, who is always jolly and happy. It was here the Father Christmas we know and love today was born.

Coca-Cola have been rather clever with the design and implementation of this national marketing campaign., With having only a single Christmas truck, visiting just 24 locations this year, a demand has been created for people to see it. Everyone who does get to see the Coca-Cola’s red Christmas truck is going to want to take a picture with it and post it on social media, creating an even bigger buzz!

 

If you would like to visit the Coca-Cola truck this year, then you can see where the truck is visiting here.

 

If you’d like to discuss a project with us, drop us a line on This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 01353 882111. You can also find out more information on our services here

 

Published in Branding
Thursday, 15 November 2018 11:47

How does great graphic design work?

Graphic design is something that can heavily influence the make or break of a business. The design of a brand identity, marketing materials or packaging is the first impression your customer has of your business and so is at the forefront of any brand. Here, I’ll be explaining how design can really have an impact and influence on consumer behaviour.

Good design will look amazing, but great design will make the user feel connected to your business and/or products. Your design may look fantastic, but it has to portray what you are trying to tell your audience. Graphic design has changed tremendously over the years, but nowadays, it's about simplicity and minimalism, having fewer elements in the design and making sure just the key information is available. The graphic styles and themes used in design influences the type of audience you attract as well - if you're a joke shop, it might be best to use bright colours and a funky graphic style with humour involved. But this definitely wouldn't work for a bank! A professional and more corporate image would be needed here.

Design isn’t just about how it looks, it’s about how it speaks to your audience and what effect it has on them. Think of Steve Jobs’ famous quote, “Design is not just what it looks like and feels like. Design is how it works.” - we believe in this so much, that we have it framed on our wall! At Infiniti Graphics we always aim to understand who you are and what your business is about, rather than just what you want us to design. As designers, it is our job to create the best graphics possible for your business and your audience. Check out our design brief for an insight into the questions we ask.

 

Color Psychology

Colours have an strong effect on your audience. Did you know that the colour red is used in the fast food chain industry because it encourages us to eat up and leave quicker? Different colours have different meanings and you need to discover and use the colours that represent you as a business, as well as your values.

An example of good colour choice, is Pantone 2685C. If this means nothing to you, then maybe if I mention chocolate giant Cadbury, you may have an idea? It’s the Cadbury purple! Now, this colour wasn’t just plucked out of thin air by the designer, it was thoroughly thought through and the outcome is what everybody recognises as Cadbury chocolate.

Purple is often associated with creativity and imagination, as well as extravagance, royalty, mystery and luxury - all words we can associate with chocolate. Cadbury recently even fought off a competitor who wanted to use the colour Pantone 2685C, showing how strong a reference this colour has to the Cadbury brand identity.

 

Imagery

The images that you choose to use in your designs can have a huge impact on what your audience remembers you for, or if they even remember you at all! An example of great use of imagery is on the front cover of the IKEA catalogue.

This design takes months to come p with... literally nine whole months of the year! Creative designer, Sara Blomquist, put everything she had into brainstorming, conceptualising and creating the cover image above for IKEA’s 2018 catalogue. The image helps to make it look homely, stylish, but most importantly, lived in. After the catalogue is released each year, a surge in sales always occurs, which shows that great graphic design leads to sales. If you don't have nine months to prepare one image (don’t worry, we don’t either!) then check out our blog post on what you need to know about using stock images.

 

The Font

One of the first things you will recognise in any design is the font type and style. Yes, you could argue that you see the colours first, but the font can dictate where the colour is applied. For example, when you see the McDonald’s logo, you may think you see the red and yellow colours of the branding first, but the font used creates the shape of an ‘M’ - the Golden Arches - which McDonald’s is highly recognisable for. 

The shapes and lines of the font choice used in design are just as vital as the colour choice, as they also portray emotion and sometimes even a message. Using a curved font can portray a relaxed, calm and friendly or playful design, whereas using a font with sharp corners will give a more intense, bold and serious feel.

Graphic design takes far more than selecting the colours, imagery and fonts that look nice. Careful consideration of these elements is needed to produce specific desired effects. This means that a strong understanding of the psychology of colour, use of imagery and font styles - and knowing how to use them correctly - is the core to successful graphic design.

If you get all of these elements correct, then the overall design will achieve the emotive appeal that you are wanting your audience to identify with.

 

If you’d like to discuss a project with us, drop us a line on This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 01353 882111. You can also find out more information on our services here

 

 

Published in Graphic design
Thursday, 11 October 2018 13:16

3 ways why logos with hidden meanings are effective

When creating memorable and significant branding collateral like logos, graphic designers add a lot of value to a logo design using their experience, technical expertise and specific tools for creation. It’s worth remembering that you can’t generally conjure up an effective logo if you decide to spend only £5 on getting it made. Logos that resonate some meaning with your customers need to be developed with purpose.

A business logo should fulfil three aims -

  1. Represent your company’s brand

  2. Be recognisable when potential customers see it

  3. Engage your target audience so they feel something.

Through years of experience, graphic designers become accomplished with clever logo development by adding hidden or subtle meanings in the designs, something that helps create an emotional connection with the brand. They can do this in three ways:

 

1. Use negative space

Negative or white space is the area within a logo that, on first sight, doesn’t appear to add anything exciting. This is until you notice the reason it is there and how it symbolises part of the brand. The most recognisable and effective logo at doing this is the FedEx logo where the white space between the ‘E’ and ‘x’ creates a perfect arrow, which

represents FedEx’s fast and efficient service.

 

Infiniti Graphics has done a similar thing for Fleming Software with a hidden ‘F’ and ‘S’ in the logo.

 

2. Incorporate business offering

When a logo can be interpreted on more than one level, you have something eye-catching and meaningful to the viewer. It can show one particular thing, and yet display something else at the same time, usually to do with the business or its offering. Amazon does this effectively with their cheeky arrow from ‘A’ to ‘Z’, showing off how you can buy anything and everything, from the beginning to the end of the alphabet.

 

 

Infiniti Graphics designed a logo for African holidays business Archer & Gaher Adventures, where the design of a peacock incorporated the map of Africa to illustrate their offering.

 

 

3. Create some exclusivity

Creating some magic in the logo design isn’t always about making something pretty. It’s also about adding meaning and feeling, to connect to your audience. Sometimes the magic of the design isn’t noticed at first glance, so when the cleverness of the design is recognised, it creates a sense of exclusivity.

Infiniti Graphics created a logo for demolition specialist Demcom using ‘The Golden Rectangle’ (or Golden Ratio), which is a common mathematical ratio found in nature that can be used to create pleasing, natural looking compositions. The letter ‘M’ in the design are formed from this ratio, and represent the grabber of an excavator.

 

Standing out from the crowd is useful for getting people to notice your brand. Doing this with a surprise ‘hidden meaning’ logo can help you take a couple of steps ahead of the competition, as your logo is how customers remember and define your business. If they feel like they’re already in a relationship with you by discovering a hidden meaning in your logo, you might win them over already! It’s like a secret only they know. Once customers know and they see your branding again and again, they’ll feel part of a special club… which is a nice place to be.

If you’d like to discuss a branding design project with us, drop us a line on This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 01353 882111. You can also find out more information on our graphic design service here.  

Published in Logo design

I have been the tea boy, sorry, I mean apprentice at Infiniti Graphics for three months and I am thoroughly enjoying it! I’m working on websites, implementing SEO techniques, running the company’s social media and Google Ads campaign - that’s only the tip of the iceberg. I am studying for my level 3 qualification in Digital Marketing at the same time. I am doing the apprenticeship through 3aaa who have been really helpful and I would recommend them to anyone looking for an apprenticeship!

 

The “difficult” first month

My first month flew by, I settled in very quickly and helped run the Google Ads campaign by the end of the first week! This was a big step for me. I felt I was starting to understand it and was already building my own strategies for implementation.

My boss Luke, was very keen to teach how the business worked and how everything is done, as transparency is a big thing for him. I was surprised with the trust put in me from the beginning, but it was great to have responsibilities and not be wrapped up in bubble wrap.

In week two, I had taken control of the social media marketing for the business! This included finding articles to share, creating posts, displaying our portfolio and also creating designs to display testimonials from our lovely clients.

After week two I felt like I was completely settled in. I was finishing tasks by myself and had input into some of the work we completed! In week three, we had a student from Ely College come in for a week of work experience. I was tasked with teaching him what I had learnt from my apprenticeship so far. This was a great learning experience as it wasn’t something I had done before. At the end, he said he really enjoyed working at Infiniti Graphics and that he had learnt much more than he thought he would. Click here to see our social media post about Toby’s experience.

On the 25th June 2018, the annual Ely Hero Awards took place. This was a great event to be a part of, as it is community-based and all the heroes were nominated by the public for their contribution to the community. I loved taking part and seeing how an event like this runs. I was the photographer on the night and the photos I took made it into the local newspaper! I am very excited to be apart of the Ely Hero Awards 2019 and have already put forward a few ideas to make next year even better.

 

On a roll in month two

At the beginning of my second month, I published my first blog post called ‘6 Ways to keep your website up to date’. For this I had to create a brief, by researching the subject online and find related websites to link to in the blog, as well as finding key points to talk about. The brief was then sent to Sail at As In Boat who wrote the blog post for Infiniti Graphics. It was then sent back to me and after checking through it, I posted it on our website using the CMS (content management system).

I am now in charge of all our social media and that means keeping on top of posting useful content regularly. This is a big task as we post daily, but since I started running it, our interactions have grown 18 times from before! This was a HUGE success and I’m proud to have been part of it.

 

Building websites in month three

In the third month, I widened my knowledge as Luke and Greg walked me through how a website is built. Greg and I worked together on a client’s website. My main role was to help Greg with the layout of the website, adding content and images, linking all the pages together and making sure that all the links worked. This was amazing to be a part of, as it is a big part of my apprenticeship course.

 

What’s happens next…

Next month, I will be attending the East Cambs Skills Fair at Ely Cathedral on the 9th October with the team. It will be great to talk to students and explain my role in the company. As I work in a very creative area, I think the students will be very interested in what I have to share!

Keep up to date with mine and Infiniti Graphics’ work by subscribing to our monthly newsletter here.

 

If you’d like to discuss a branding design project with us, drop us a line on This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 01353 882111. You can also find out more information on our graphic design service here.

 

Published in News
Thursday, 19 July 2018 15:12

6 Golden Rules of Graphic Design

You may not consciously be aware of this, but graphic design is EVERYWHERE. The branding of the device you are using to read this, the websites you have open in your tabs, the mug on your desk, your favourite series on Netflix… it’s everywhere.

Graphic designers have a tough job of making marketing materials unique enough so you notice it and take action. They have to be experts in removing all the unnecessary visual noise and clutter, so what you see makes sense and isn’t confusing.

This is particularly true with our limited attention span and receiving too many messages from multiple sources! To aid some clarity, there are some rules graphic designers should never break. If they don’t adhere to the basics, your visuals will be a hot mess of fonts, colours, images and graphics that will make your brand look unprofessional, untrustworthy and inconsistent. This will reflect on your product or service too. Ain’t nobody got time for that. With this in mind, we have compiled 6 golden rules of graphic design, so you know considered and effective graphic design when you see it.

 

Rule 1 - Always be consistent

Use a regular format and design for all your branded materials. Everything you present externally is designed to establish rapport with your target audience, so it’s important to make sure it is consistent across your website, business cards, social media, brochures, flyers and merchandise. Customers will notice. And they will get the right impression that your business is reliable and steady.

 

Rule 2 – Don’t use too many fonts

Using two fonts is absolutely fine. Maybe even three, but anything more is messy and a lot to process for your customer’s brain. More importantly, your core messages - what you’re trying to communicate - will be lost. The purpose of graphic design is to set out what you want to say in a clear and understandable way. Too many fonts will overcomplicate the design and what you are trying to get across.

Important note about Comic Sans

The Comic Sans font was designed for comics. The clue is in the name - so unless you’re creating a comic, don’t use it. There are a huge amount of attractive fonts available. Many are free of charge, so find something that fits the purpose of your marketing and not one that is specifically for comics!

 

Rule 3 - Don’t use too many colours either

Using suitable colours can be very powerful. But experimenting with too many different ones can be a disaster, as it can be with using too many fonts. Graphic designers will compile a simple and consistent colour palette for the brand or the project, so that your message isn’t confusing or distracting, but clear and understood.

 

Rule 4 - Scale image proportions correctly

It’s wise to experiment with image sizes and scales, but be careful not to stretch photos or logos so they look untidy online or in print. Photos where headshots or landscapes are distorted will make your brand look unprofessional and like you don’t know what you’re doing!

 

Rule 5 - Align design elements correctly

Random design elements scattered on a page will look like you haven’t thought about the reader at all. No one wants to see a messy and disorganised advert or flyer, when it doesn’t take much effort to align objects correctly. Think about the logic of the information being is displayed to someone seeing it for the first time.

 

Rule 6 – White space is important

White space is a good thing. It helps the design breathe and take in its surroundings. And it’s another reason why you shouldn’t use too many fonts and colours. White space means less clutter and it also gives readers a chance to rest their eyes and brains. The key here is to get rid of anything unnecessary so it emphasises the important stuff.

 

If you’d like to discuss a branding design project with us, drop us a line on This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 01353 882111. You can also find out more information on our graphic design service here. 

 
Published in Graphic design
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