Displaying items by tag: Colours

Friday, 06 September 2019 10:23

RGB, CMYK and Pantone – What’s the difference?

The difference between RGB, CMYK and Pantone colours may seem insignificant, but it’s hugely important to know what each are when designing for print and web! The main difference between the three comes from the intended use of your design.

Published in Graphic design
Thursday, 13 December 2018 11:10

Pantone's colour of the year 2019 - Living Coral

Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries for many years. This includes fashion, home furnishings, industrial design, as well as product, packaging, and graphic design. Every December, Pantone launches their latest Colour of the Year for the following year. 2019’s chosen colour is Living Coral. You can also use its official Pantone code, 16-1546 - although it doesn't have quite the same ring to it.

Pantone say of this colour, “Pantone 16-1546 Living Coral emits the desired, familiar and energising aspects of colour found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent colour mesmerises the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, Pantone Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of colour.”

The Colour of the Year selection process requires thoughtful consideration and trend analysis to arrive at the selection each year. Pantone’s colour experts at the Pantone Colour Institute comb the world looking for new colour influences, which can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design as well as popular travel destinations. Influences may also stem from new technologies, materials, textures, and effects that impact colour, relevant social media platforms and even upcoming sporting events that capture worldwide attention.

Looking back at previous Colours of the Year over the last 10 years or so, it was clear we were overdue for a vivid warm tone - the last being 2012’s Tangerine Tango. Described as “an animating and life-affirming coral hue with a golden undertone that energises and enlivens with a softer edge”, Living Coral is a nice transition into a colour that is both vibrant and soothing, after 2018’s bold Ultra-Violet and 2017’s Greenery. 2019’s colour provides a powerful pop that symbolises positivity and is sure to stand out in a crowd.

When found in nature, coral isn’t always the same colour. It can be a rosy pink, a rare gold or even inky black. Even Living Coral, a recognisable shade of pinkish orange, can shimmer between tones when seen under different light. Although Pantone’s purpose is to provide colour standardisation, this choice is a reminder that colours are often in the eye of the beholder.

Pantone’s choice of this colour is a reminder that a lot of the best colours come from nature. By focusing on the beauty of coral reefs, Pantone is giving a subtle reminder not to forget their fragility and the importance of their preservation - linked to our natural world, drawing attention to the beauty of coral, a living organism that is dying fast due to our increasingly warming oceans. Pantone's 2019 colour of the year is one that may soon exist only as a paint or dye.

If you’d like to discuss a project with us, drop us a line on This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 01353 882111. You can also find out more information on our services here

Published in News
Thursday, 15 November 2018 11:47

How does great graphic design work?

Graphic design is something that can heavily influence the make or break of a business. The design of a brand identity, marketing materials or packaging is the first impression your customer has of your business and so is at the forefront of any brand. Here, I’ll be explaining how design can really have an impact and influence on consumer behaviour.

Good design will look amazing, but great design will make the user feel connected to your business and/or products. Your design may look fantastic, but it has to portray what you are trying to tell your audience. Graphic design has changed tremendously over the years, but nowadays, it's about simplicity and minimalism, having fewer elements in the design and making sure just the key information is available. The graphic styles and themes used in design influences the type of audience you attract as well - if you're a joke shop, it might be best to use bright colours and a funky graphic style with humour involved. But this definitely wouldn't work for a bank! A professional and more corporate image would be needed here.

Design isn’t just about how it looks, it’s about how it speaks to your audience and what effect it has on them. Think of Steve Jobs’ famous quote, “Design is not just what it looks like and feels like. Design is how it works.” - we believe in this so much, that we have it framed on our wall! At Infiniti Graphics we always aim to understand who you are and what your business is about, rather than just what you want us to design. As designers, it is our job to create the best graphics possible for your business and your audience. Check out our design brief for an insight into the questions we ask.

 

Color Psychology

Colours have an strong effect on your audience. Did you know that the colour red is used in the fast food chain industry because it encourages us to eat up and leave quicker? Different colours have different meanings and you need to discover and use the colours that represent you as a business, as well as your values.

An example of good colour choice, is Pantone 2685C. If this means nothing to you, then maybe if I mention chocolate giant Cadbury, you may have an idea? It’s the Cadbury purple! Now, this colour wasn’t just plucked out of thin air by the designer, it was thoroughly thought through and the outcome is what everybody recognises as Cadbury chocolate.

Purple is often associated with creativity and imagination, as well as extravagance, royalty, mystery and luxury - all words we can associate with chocolate. Cadbury recently even fought off a competitor who wanted to use the colour Pantone 2685C, showing how strong a reference this colour has to the Cadbury brand identity.

 

Imagery

The images that you choose to use in your designs can have a huge impact on what your audience remembers you for, or if they even remember you at all! An example of great use of imagery is on the front cover of the IKEA catalogue.

This design takes months to come p with... literally nine whole months of the year! Creative designer, Sara Blomquist, put everything she had into brainstorming, conceptualising and creating the cover image above for IKEA’s 2018 catalogue. The image helps to make it look homely, stylish, but most importantly, lived in. After the catalogue is released each year, a surge in sales always occurs, which shows that great graphic design leads to sales. If you don't have nine months to prepare one image (don’t worry, we don’t either!) then check out our blog post on what you need to know about using stock images.

 

The Font

One of the first things you will recognise in any design is the font type and style. Yes, you could argue that you see the colours first, but the font can dictate where the colour is applied. For example, when you see the McDonald’s logo, you may think you see the red and yellow colours of the branding first, but the font used creates the shape of an ‘M’ - the Golden Arches - which McDonald’s is highly recognisable for. 

The shapes and lines of the font choice used in design are just as vital as the colour choice, as they also portray emotion and sometimes even a message. Using a curved font can portray a relaxed, calm and friendly or playful design, whereas using a font with sharp corners will give a more intense, bold and serious feel.

Graphic design takes far more than selecting the colours, imagery and fonts that look nice. Careful consideration of these elements is needed to produce specific desired effects. This means that a strong understanding of the psychology of colour, use of imagery and font styles - and knowing how to use them correctly - is the core to successful graphic design.

If you get all of these elements correct, then the overall design will achieve the emotive appeal that you are wanting your audience to identify with.

 

If you’d like to discuss a project with us, drop us a line on This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 01353 882111. You can also find out more information on our services here

 

 

Published in Graphic design
ukwd.png
Ely Hero Awards    |    Awards & Recognition    |    Design Brief    |    Vacancies    |    FAQs    |    Contact