Displaying items by tag: Brand identity

In January 2007 Levi Roots was invited to pitch his business on the BBC TV show Dragons’ Den, where he famously sang about his Reggae Reggae Sauce, earning his place as possibly the most famous participant to go on the show!

Your brand identity is a crucial tool for establishing who you are, who you want to be and how your customers perceive you.

The more consistent your brand identity is, the easier it is for your customers to understand, recognise and connect with your company. When having your brand identity created, you need to pick the right visuals and content that strongly represent you, and maintain a consistent style and tone throughout your brand.