The way a brand looks is far more than just the design of the logo. This is just one artefact, comprising several elements. The brand guideline is a document containing the word mark and/or symbol, the primary colour scheme, secondary complementary colours, fonts and a set of rules on how these elements fit together. Brand guidelines form a toolbox to extend the brand identity, by following a series of carefully compiled rules.
They don't just help your business internally, they allow the public and other businesses to understand how you want your company portrayed, what logo variation you want used where and what cannot be done to your identity.
This allows for your brand identity to stay clear throughout all areas where it is publicised. It can also help with tone of voice within emails to clients and making sure your business uses the same ‘voice’ throughout all communications.
In this blog post, we discuss 4 key points as to why brand guidelines are important.
1. Consistency
2. Recognition
3. Save time and effort
4. Maintain a desired image
Brand guidelines will help maintain this image of professionalism desired by the law firm, through the consistency of use of brand elements. This could be from the colours used online and in print, font choices for web and in emails, as well as the tone of voice of these communications.
If your business needs a rebrand then we can help with this. We can also provide brand guidelines that fit around our designs that are easy to follow and cover every element of your brand.
