PROJECT DETAILS

CLIENT: WARRIOR PROJECT

DATE: OCTOBER 2015

CATEGORY: LOGO


BACKGROUND

Warrior Project is a specifically designed programme to help busy, tired, unmotivated, out of shape ordinary men. Giving them the push to lose their gut, and feel awoken as strong, toned and energised warriors. To kick start the project, they needed a logo identity to set them apart from the average boot or fitness camp.

 

SOLUTION

The clue was in the name with this project, we worked with these guys on creating a logo and brand look which stems from the warrior style - rough, rugged and energised. The motif, a traditional, distorted warrior helmet is at the core of the design, with an eroded font type to match. This creates a sense of their gritty and strong values. Going against most of the 'un-written rules' of design, we opted for a yellow and black colour palatte, developing a feeling of energy and power.

RESULT

The guys behind Warrior Project loved how we'd captured their values and nature of the programme, and have since branded t-shirts for the Warriors to wear while training.


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