PROJECT DETAILS

CLIENT: AS IN BOAT

DATE: SEPTEMBER 2015

CATEGORY: GRAPHIC & LOGO


BACKGROUND

As in Boat provides social media marketing and strategy, hand in hand with writing copy for print and digital, including press releases, blogs and all manner of marketing collateral. One of As in Boat’s greatest strengths is productivity support. This means helping customers identify and plug holes in areas that are inefficient in their businesses. The company's name is a play on words of Director, Sailesh's name - Sailesh, or Sail, as in “boat”, not as in ”January” sale, an introduction that has stuck with him for almost twenty years!

 

SOLUTION

We love being able to offer something clients haven’t thought about, and that’s exactly what we managed with As in Boat when they asked us to refresh their logo. Keeping with the quirky boat theme and colours from the original logo, we modernised and adapted the brand to be more in sync with the company’s line of work.

RESULT

As in Boat loved how we'd captured the name in a simple and elegant symbol, which sits along-side the nautical themed font.


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