Take a look around the web, you may be left with the impression that designing a logo is easy; most logos look very simplistic and it may seem that not much work goes into them. Actually, there’s more to crafting a brand’s visual identity than just placing a name in a square and calling it a day.

The internet is pretty big, in fact, enormous. There’s more or less a BILLION websites, some good, some not so good. Needless to say if you’re thinking of making one, you’ve got some competition to contend with.

As a web agency, we always set up client websites with some basic SEO so they are tracked by Google and are listed in the search rankings. We perform on-site optimisation, including adding keywords and descriptions to pages; link the website to a Google Analytics account; and submit the sitemap for indexing through Google Webmaster Tools.